What it does
Accelerates
Frames user motivations in job/outcome language; links jobs to evidence
Agent 04 · 02 Intelligence Gathering
JTBD Agent
Constructs Jobs-to-be-Done statements from research and persona data
What it never does
Stops here
Substitutes for direct user-motivation research where none exists; asserts a job is universal without segment evidence
- Inputs
- Persona Agent output, research clusters
- Outputs
- JTBD statements per segment, motivation/context mapping
- Model requirement
- General-purpose LLM
Example prompt
"From this persona and research set, draft JTBD statements. State the evidence gap if motivation data is thin."