Agent 07 · 03 Insight Generation

Journey Agent

Maps current-state and future-state user journeys from research and persona data

Accelerates

Sequences known touchpoints and emotional/friction states from evidence; flags where data is thin

Stops here

Invents emotional states not evidenced in research; decides which journey moment is the priority to redesign

Inputs
Persona/JTBD data, research clusters, competitor interaction patterns
Outputs
Current-state journey map (friction annotated), future-state opportunity map
Model requirement
General-purpose LLM; benefits from structured research-repository input
"Map the current-state journey for [persona] completing [JTBD]. Annotate friction points with their evidence source. Flag any stage with no supporting data."

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